Every business owner I talk to wants the same thing: more leads. More clicks. More calls. More names on a list they have never met. Meanwhile, sitting right in their phone, their CRM, and their old quote book is a second business they are completely ignoring — people who already raised their hand once.

Most salespeople treat referrals like a tip jar. The deal closes, the paperwork is signed, and then — almost as an afterthought — out it comes: "By the way, do you know anybody else who could use this?"